What is Nutella? Nutella (pronounced "new-tell-uh"), is a deliciously unique spread made from cocoa, hazelnuts, and skim milk, that is spreadably delicious on a wide variety of breads. Nutella, in its original form, was first created in the 1940s by Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero company. At the time, cocoa was in short supply because of rationing due to World War II, so chocolate was very limited. So Mr. Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply.